On November 5, Bolero introduced its new brand identity, logo, and slogan to guests at a special launch night held at Rixos Tersane Istanbul. Attended by approximately 200 influencers, the event was organized to share the brand’s transformation journey and its vision for the new era.
Throughout the evening, Bolero’s renewed corporate identity, modernized brand approach, and new slogan, “Stay in the Comfort Zone,” were presented to guests through exclusive experience areas, stage performances, and brand presentations. The event reflected Bolero’s goal of building a strong brand world that transforms comfort into a lifestyle, positioning the brand as more than just a product label.
Bringing together leading figures from the worlds of business, fashion, art, and digital media, the launch night generated strong engagement on social media and marked one of the first steps in the brand’s new communication era. With its renewed brand identity, Bolero continues to strengthen its growth strategy while bringing its vision focused on comfort, style, and modern living to wider audiences.