Milestones

Key moments that have shaped Bolero's journey from local trade to a global socks brand.

Introduction to Sock Trading

First Export to Poland

Entry into the Chain Market Segment

First Online Sales Channel Launch

First Major Sponsorship Agreement

Registration of Our Sub-Brands Nordsox, Hotfeet, and Colorcool in Türkiye and Europe

Opening of the First Retail Store in Bayrampaşa

First TV Series Sponsorship: Diriliş Ertuğrul

First Trade Fair Participation: Linexpo

First Outdoor Advertising Campaign – Bosnia and Herzegovina & Croatia

Initiation of the Turquality Process